Sr. Director eCommerce and Paid Media
Company: Community Coffee
Location: Frisco
Posted on: October 29, 2024
Job Description:
Department: MarketingReports To: Senior Vice President Marketing
& eCommerceTravel Required: Up to 25%Why Join Community
Coffee?Community Coffee Company is the #1 family-owned and operated
retail coffee brand in America. Rooted in family and tradition, yet
always looking to the future, you can expect a fast-paced
environment that is both challenging and rewarding. Join us and
make your passion your profession!Position OverviewAs Community
Coffee embarks on its next phase of growth, we are seeking a
strategic and transformational Senior Director of eCommerce and
Paid Media to lead an evolution of our digital marketing,
eCommerce, shopper marketing, and paid media capabilities. The Sr.
Director of eCommerce & Paid Media is a critical member of the
marketing team who will develop the strategic roadmap to grow our
eCommerce business including our Amazon and DTC channels. This
leader will be responsible for owning the brand's digital
experience, customer acquisition strategy, and driving brand growth
via eCommerce sales channels.The ideal candidate will have a mix of
eCommerce sales and marketing experiences in the consumer products
industry with depth in eCommerce and Paid Media strategy. This
leader must bring a blend of "art and science" to the role - a
proven storyteller and digital marketing leader, who also leverages
data, insights and technology to drive marketing strategies and
business growth. The candidate will have a deep understanding of
the "modern marketing toolkit." Digitally focused, the right
candidate will possess strong experience managing multiple online
sales channels, with particular knowledge of leading platforms
including Amazon.com and Walmart.com.A "scrappy" and resourceful
marketer, the Sr. Director of eCommerce and Paid Media will pivot
easily between strategist and doer - comfortable setting eCommerce
and Paid Media marketing strategies as well as rolling up their
sleeves to build internal processes and capabilities. Our Sr.
Director of eCommerce & Paid Media will be accustomed to working
with lean resources and will know how to get the most leverage out
of the marketing budget to yield strong results. The ideal
candidate will need to be a highly collaborative, adaptable,
team-oriented leader and effective communicator who can influence
and build meaningful relationships. They must be self-aware and
cognizant of their style affecting the behavior of others and
respectful of the company's heritage and depth of experience among
their peers. Alignment to the brand's values is imperative, along
with the ability to deeply understand the consumer target and brand
positioning.Function Related Activities/Key Responsibilities
- Builds sharp, thoughtful ecommerce strategies to achieve
revenue and profit goals
- Outlines clear performance objectives and establishes reporting
mechanisms to regularly assess outcomes and make on-going
adjustments to improve performance metrics
- Optimizes digital merchandising across owned and retailer
digital storefronts; Closely manages paid media budgets across
multiple e-commerce channels to yield the highest ROI
- Creates technology solution to accelerate B2B online revenue
opportunities
- DTC Website Optimization
- Develops understanding of customer journey and ensures the
brand's digital footprint and customer service interactions reflect
the brand's values
- Enhances the communitycoffee.com user experience to improve
customer's brand experience
- Fosters deeper connection with target consumers via effective
storytelling and engaging social media strategy
- Leadership and Collaboration
- Works across the company, collaboratively with technology,
operations and sales peers, to influence and drive the holistic
eCommerce and paid media strategy
- Develops eCommerce capability across the organization to become
a competitive advantage, attracting and developing top digital
talent
- Stays at the forefront of technology and innovation on the path
to purchase journey, and can drive adoption of the right digital
methods to win with consumers
- Has gravitas and presence that is felt broadly by CEO and
executive leadership team. Able to help the enterprise better
understand how to drive profitable e-commerce growth
- Runs the digital marketing organization efficiently, removing
roadblocks at speed
- May be asked to perform additional duties as necessary
- The ability to create and articulate an inspiring vision for
the organization, not only for the areas they are directly
responsible for, but Community as a whole.
- The inclination to seek and analyze data from a variety of
sources to support decisions and to align others with Community's
overall strategy.
- An entrepreneurial and creative approach to developing new,
innovative ideas that will stretch the organization and push the
boundaries within the industry.
- The ability to effectively balance the desire/need for broad
change with an understanding of how much change the organization is
capable of handling, to create realistic goals and implementation
plans that are achievable and successful.
- Executing for Results
- The ability to set clear and challenging goals while committing
Community to improved performance; tenacious and accountable in
driving results.
- Comfortable with ambiguity and uncertainty; the ability to
adapt nimbly and lead others through complex situations.
- A risk-taker who seeks data and input from others to foresee
possible threats or unintended circumstances from decisions;
someone who takes smart risks.
- A leader who is viewed by others as having a high degree of
integrity and forethought in their approach to making decisions;
the ability to act in a transparent and consistent manner while
always taking into account what is best for Community.
- Leading Teams
- The ability to attract and recruit top talent, motivate the
team, delegate effectively, celebrate diversity within the team,
and manage performance; widely viewed as a strong developer of
others.
- The ability to persevere in the face of challenges and exhibit
a steadfast resolve and relentless commitment to higher standards,
which commands respect from followers.
- A leader who is self-reflective and aware of their own
limitations; leads by example and drives the organization's
performance with an attitude of continuous improvement by being
open to feedback and self-improvement.
- Relationships and Influence
- Naturally connects and builds strong relationships with others,
demonstrating strong emotional intelligence and an ability to
communicate clearly and persuasively.
- An ability to inspire trust and followership in others through
compelling influence, powerful charisma, passion in their beliefs,
and active drive.
- Encourages others to share the spotlight and visibly celebrates
and supports the success of the team.
- Creates a sense of purpose/meaning for the team that generates
followership beyond their own personality and engages others to the
greater purpose for the organization as a whole.Position
Requirements
- Bachelor's Degree (4-year degree) is required in Business,
Marketing, Finance or related field. MBA preferred
- 5+ years CPG experience required
- 7+ years' experience leading eCommerce & Paid Search strategy
with direct P&L accountability required
- 7 + years actively leading all aspects for an eCommerce
business unit required
- Experience with Community Coffee, even if unrelated, may
fulfill experience requirement at the discretion of the hiring
manager with approval from Human Resources.
- Experience developing new products and working in a stage gate
process required
- Working directly with beverage and or food consumer brand(s) is
highly desired, but not required.
- Deep understanding of industry KPIs (e.g., ROI, ROAS, CVR,
etc.) to ensure we track the correct metrics to meet and exceed
goals
- Strong financial acumen to evaluate product portfolio P&L
performance is required
- Must have excellent communication skills with a track record
for coordinating complex projects across cross functional
teams
- Self-motivated professional able to work in a fast-paced
environment
- Ability to perform under stress and adapt well when confronted
with emergency or escalating situations
- Excellent problem-solving abilities and root cause analysis
experience
- Must have a passion for coffeeWhat We're Looking For
- Ownership
- Business Leadership
- Strategic Leadership
- Interpersonal Leadership
- Personal DevelopmentPhysical Demands/Work EnvironmentThe
physical demands described here are representative of those that
must be met by an employee to successfully perform the essential
functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential
functions. While performing the duties of this job, the employee is
regularly required to do the following:
- Frequently required to sit
- Occasionally required to stand; walk; use hands to finger,
handle or feel objects, tools or controls and reach with hands and
arms; and talk or hear
- Occasionally lift and/or move up to 25 pounds
- Specific vision abilities required by this job include close
vision, distance vision, peripheral vision, depth perception and
the ability to adjust focus
- Office Environment: Most of the duties of this position will be
performed inside an office environment. The noise level in the work
environment is usually quietOur ValuesChampion People Welcome
Individuality, Learn Together, Encourage Each OtherInspire
Creativity Dream big, Think Fresh, Make It HappenWow Our Customers
Serve with Purpose, Exceed Expectations, Do What's RightServe Our
Communities Be Genuine, Bring Joy, Make a DifferenceWin Together Be
Brave, Have Fun, CelebrateCommunity Coffee Company offers a
competitive salary and benefits package including health, dental,
vision, life insurance, 401(k), short- and long-term disability,
paid time off and employee assistance program.Community Coffee
Company and its subsidiary companies will provide equal employment
opportunities to all applicants and employees without regard to an
applicant's or employee's race, color, religion, sex, sexual
orientation, gender identity or expression, gender, genetic
information, uniformed service, national origin, age, veteran
status, disability, pregnancy, or any other status protected by
federal or state law. Community Coffee Company will provide
reasonable accommodations to allow an applicant to participate in
the hiring process (e.g., accommodations for a test or job
interview) if so requested. When completing this application, you
may exclude information that would disclose or otherwise reference
your race, religion, age, sex, genetic, veteran status, disability
or any other status protected by federal or state law. Community
Coffee Company will also provide reasonable accommodations to allow
an employee to perform the essential functions of a position, as
required by applicable law. This application is considered current
for sixty (60) days only. At the end of this period, if you are
still interested in employment, it will be necessary for you to
reapply by completing a new application.
#J-18808-Ljbffr
Keywords: Community Coffee, Denton , Sr. Director eCommerce and Paid Media, Executive , Frisco, Texas
Didn't find what you're looking for? Search again!
Loading more jobs...